GWallace Media LLC

A Parent Company

GWallace Media LLC is the parent company for Essence Photography, ID Designs Web Development, Melaleuca Marketing Affiliate, Freelance and a newly established eCommerce venture. GWallace Media LLC is owned and operated by Gale Wallace, in South Beloit IL. 

I have been the Web Services Manager/Developer for Rockford University since 2008 and a web developer since 2001. I have worked with WordPress for more than 12 years, but exclusively for the last 6 years. While I love everything web development, I am is equally passionate about photography, videography and flying drones. I thrive from being a part of a team and participating in opportunities that will make a difference in the lives of others.

While never much free time for play, I believe family time, downtime and travel are all equally important and when I get a chance, they these opportunities are cherished. 

My passion for WordPress and for team involvement is what led me to getting involved with volunteering for organizations such as WCUS, WPCampus and HighEdWeb. I have met so many fantastic people from these organizations and am so grateful to be able to give back when and where I can.

CEO & Founder Gale Wallace

Some of my favorite things…

  • Being a wife, mother and grandma
  • Photography/videography of all kinds
  • Adventuring & traveling, and finding hidden gems
  • Opportunities to make a difference in the lives of others

Things I believe…

  • Change & growth is painful, but is always rewarding
  • Do for others first, always and blessings will follow
  • What you set your mind on, you can achieve
  • Lead your team side by side, not from an elevation
  • There is ALWAYS an opportunity to learn something new


Essence Photography

Photography is a deep rooted passion for me. Moment are inspirational and tell a story of those special moments in time. I love the opportunity to capture those moments so that they can be cherished forever.

  • Family Portraits
  • Senior Portraits
  • Wedding Photography
  • Videography / Storytelling
  • Newborns
  • Headshots
  • Events
  • General / Special occasions
  • Real Estate / Drone Photography
  • Drone Photography 

ID Designs Web Development

Building websites one site at a time

For nearly 20 years I have been building websites. Beginning with an idea or dream, and carrying it through to reality, as well as creatively problem solving and reaching goals of each client has been my greatest rewards. I strive to produce performance based, SEO, Accessible and visually appealing websites. 

WordPress has become a staple and a favorite platform in the last 10 years. Utilizing this open source platform has afforded me opportunities to provide unique and robust websites to clients who previously may not have been able to afford a web presence. WordPress is changing the web as we know it.