GWallace Media LLC

A Parent Company

GWallace Media LLC is the parent company for Essence Photography, ID Designs Web Development, Melaleuca Marketing Affiliate, Freelance and a newly established eCommerce venture. GWallace Media LLC is owned and operated by Gale Wallace, in South Beloit IL. 

I have been developing websites for more than 20 years, which means I used to build custom hand coded websites way before there were builders such as WordPress. I have worked with WordPress for more than 12 years, but exclusively for the last 7 years. I thrive from being a part of a team and participating in opportunities that will make a difference in the lives of others.

I currently work for, a WebOps platform supporting Drupal and WordPress, as a Customer Success Manager. Here I have the privilege to work a number of our amazing customers, assessing site performance, potential improvements, security risks, upcoming project scopes and enhancements. Prior, I was the Web Services Manager/Developer for Marketing and Communications at Rockford University for more than 13 years.

I also have experience running my own agency, managing staff, brand development and image management, E-Commerce platforms such as Amazon, Etsy and WooCommerce, PPC, Social media marking platforms, Google Analytics, tag manager, business manager, ad manager as well as a vast variety of web development tools.

My passion for WordPress and for team involvement also led me to get involved with volunteering for organizations such as WordCamp US (WCUS), WPCampus and HighEdWeb. . I have met so many fantastic people from these organizations and am so grateful to be able to give back when and where I can.

While I love everything web development & digital marketing, I am is equally passionate about photography, videography and flying drones.

I am blessed to have a full life that I share with my husband, 3 adult children, spouses and 3 adored grandchildren. While it seems there is never much free time for play, when I do get it, I find family time, downtime and travel, equally cherished moments in my life, all of which are greatly important to me.

CEO & Founder Gale Wallace

Some of my favorite things…

  • Being a wife, mother and grandma
  • Photography/videography of all kinds
  • Flying drones, current fav DJI Mini 2
  • Adventuring & traveling, and finding hidden gems
  • Opportunities to make a difference in the lives of others

Things I believe…

  • Change & growth is painful, but is always rewarding
  • Do for others first, always and blessings will follow
  • What you set your mind on, you can achieve
  • Lead your team side by side, not from an elevation
  • There is ALWAYS an opportunity to learn something new


  • Rockford University; B.S. Computer Science, MIS
  • RockValley College; Web Master Certificate / PC Repair Certificate


Essence Photography

Photography is a deep rooted passion for me. Moment are inspirational and tell a story of those special moments in time. I love the opportunity to capture those moments so that they can be cherished forever.

  • Family Portraits
  • Senior Portraits
  • Wedding Photography
  • Videography / Storytelling
  • Newborns
  • Headshots
  • Events
  • General / Special occasions
  • Real Estate / Drone Photography
  • Drone Photography 

ID Designs Web Development

Building websites one site at a time

For nearly 20 years I have been building websites. Beginning with an idea or dream, and carrying it through to reality, as well as creatively problem solving and reaching goals of each client has been my greatest rewards. I strive to produce performance based, SEO, Accessible and visually appealing websites. 

WordPress has become a staple and a favorite platform in the last 10 years. Utilizing this open source platform has afforded me opportunities to provide unique and robust websites to clients who previously may not have been able to afford a web presence. WordPress is changing the web as we know it.